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Brief introduction to the flower industry in Belarus

15 October 2023

Flower Market Landscape in Belarus

The flower industry in Belarus is a vibrant and competitive sector that has seen significant growth in recent years. With over 1,000 stores across the country specializing in the preparation of bouquets of cut flowers, Belarusians have shown a strong affinity for floral arrangements. This industry not only caters to the aesthetic preferences of the population but also plays a pivotal role in the country's economy. In this article, we delve into the dynamics of the flower industry in Belarus, exploring its market size, distribution, consumer preferences, and unique business characteristics.

According to data from the Trade Register of Belarus, the nation boasts more than 1,000 establishments dedicated to the art of crafting exquisite flower arrangements. Among these, approximately 50% of these establishments are concentrated in Minsk and the surrounding Minsk region, with the remainder evenly distributed throughout the country. These flower shops collectively received a staggering 924 million pieces of cut flowers and buds by the end of 2020, with a total estimated value exceeding $294.7 million. The domestic flower market in Belarus, thriving through these flower shops, accounted for approximately $190 million in sales during the same period.

key figures about flower industry in belarus

The diversity of market participants is striking, encompassing dedicated flower boutiques, as well as unconventional players like grocery stores, business centers, and supermarkets, which integrate bouquet preparation into their broader operations. This diversity results in intense market competition, particularly during festive seasons when it appears as if every other Belarusian is engaged in selling tulips. Such saturation has even compelled some sellers to offer tulips for a mere one ruble near the metro on special occasions, a testament to the competitive pressures in this sector.

Consumer Preferences and Business Dynamics

Belarusians exhibit a clear penchant for roses, with a resounding 80% of flower buyers favoring this classic flower. Chrysanthemums, spray roses, peony roses, and flower baskets also enjoy popularity among consumers. Interestingly, customers often augment their floral purchases with helium balloons and plush toys to enhance the emotional impact of their bouquets.

From a business organization perspective, the flower shop landscape in Belarus predominantly comprises small-scale enterprises, with approximately 80% operating as individual entrepreneurs. A smaller proportion consists of ChTPUP and LLC entities, constituting 18% and 2%, respectively. Large and medium-sized flower businesses are relatively scarce but do exist, primarily concentrated in regional cities. Multiple-outlet establishments are an exception rather than the norm.

The profitability of flower shops hinges significantly on their location, as regional centers and industrial cities witness more frequent flower purchases compared to rural areas. Factors such as traffic flow, proximity to neighboring organizations, parking availability, and the presence of competing flower shops also influence profitability. Furthermore, a range of individualized business factors, such as flower procurement costs, order management systems, customer loyalty programs, and product assortment, play a pivotal role in shaping the success of individual flower shops.

Industry Discourse and Market Trends

Participants in Belarus's flourishing flower industry had the opportunity to discuss pertinent issues and emerging market trends during a forum held on November 17-18, 2022, in Minsk. The event attracted over 200 flower business owners, greenhouse operators, wholesale companies, government representatives, technology and equipment manufacturers, investors, and florists, along with other industry experts. This forum served as a platform for collaboration, knowledge sharing, and addressing challenges that will continue to shape the dynamic landscape of the Belarusian flower industry.

Key Numbers and Facts About Flower Industry in Belarus:

  1. Over 1,000 stores across the country
  2. 50% of these establishments are concentrated in Minsk
  3. 924 million pieces of cut flowers and buds by the end of 2020 with value of $294.7 million
  4. $190 million in 2020

Sources:

1. Belarus to maintain its top flower transit status

2. Flowers for International Women's Day

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